A sponsorship agreement is a contract under which one person pays another for the benefit of being associated with an event, organisation, place, publication, person, or something else. Association may take many forms, and may involve obligations upon both parties.
The key terms of a sponsorship agreement may include: the definition of the benefits received by the sponsor; trade mark licensing (and cross-licensing) arrangements; and terms relating to marketing and publicity.
> Event sponsorship agreements
> Publication sponsorship agreements
> Celebrity endorsement agreements
> Corporate sponsorship scheme terms
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Some of the laws relating to commercial contracting are complex and require a great deal of study to master.
The resources identified on this page may help you to identify legal issues and solve straightforward legal problems, but they do not go very far toward providing all the information you will need to prepare quality legal documentation.
If you require a commercial contract, we recommend that you instruct a professional. A badly drafted contract can be worse than no written contract at all.